The festival aims to promote regional economic improvement through tourism investment promotion. It seeks to showcase unique destinations, culture, and local products, connecting stakeholders from various sectors to foster sustainable economic development.

The festival will showcase 200 exhibitors from small, medium, and large businesses across the Southwest and the entire country.

It is expected that 10,000 people will attend the festival, including participants and visitors related to various sectors such as raw materials, product development, agriculture, and properties.

ODUAFEST 2024 will be held on June 24th, 2024, at the Centre for Black Culture and International Understanding, Oke Pupa, Abere, Behind Government Secretariat, Osogbo, Osun State.

Participating states will benefit through cultural showcasing, tourism enhancement, investment prospects, cultural exchange, and enhanced branding. The event is expected to drive economic growth, preserve cultural heritage, and create networking opportunities for sustainable tourism development.